Glam and Grit: The Rise of Fashionista Female Athletes
The world of motorsports and action sports is no longer a male-dominated arena. Women and girls are breaking stereotypes, proving they can excel in high-speed competitions while also embracing their unique identities as fashionistas. The rise of female athletes who embody both glam and grit signals a cultural shift, empowering a new generation of women to pursue their passions with confidence and style. At GoFastGirls (GFG), we celebrate this bold fusion of speed and individuality.
As Bear Scharbarth, co-founder of GoFastGirls, puts it: “Our mission is to show the world that women can dominate the track and still look fierce doing it. The rise of fashionista female athletes isn’t just a trend—it’s a movement.”
Redefining Femininity in Motorsports and Action Sports
For decades, women in motorsports faced an unspoken expectation to downplay their femininity in order to be taken seriously. Today, female athletes are redefining those outdated norms. They are unapologetically themselves, showcasing both their racing skills and their love for fashion, beauty, and self-expression.
Kristen Scharbarth, co-founder of GoFastGirls explains: “What sets women apart in this industry is their ability to balance strength and style. GFG represents that balance—fast, fearless, and fashionable.”
This dual identity resonates with fans and competitors alike. It proves that strength comes in many forms and that embracing individuality can be a powerful statement on and off the track.
We’ve seen everything from pink tutus, braids on the back of helmets, horns on helmets, particular hairstyles, Cool hats and beanies, bold colors on uniforms. All of these things have become very unique to set the girls apart from the boys on the track, states Kristen.
The Intersection of Fashion and Performance
Female athletes in motorsports and action sports are not just making statements with their skills but also with their gear. Apparel plays a crucial role in ensuring performance, comfort, and confidence. From bold designs to high-performance fabrics and the rise of female-focused brands.
The Power of Community
Beyond gear, the GoFastGirls apparel brand thrives on its community-driven ethos. Women and girls of all ages come together to share their adrenaline-fueled stories, cheer each other on, and inspire others to chase their dreams. The GFG community fosters empowerment, camaraderie, and a shared love for speed and self-expression.
“There’s a unique bond within our community,” Bear Scharbarth notes. “When women support each other in this space, it amplifies the message that anything is possible.”
Social media has played a significant role in building this community, with platforms like Instagram showcasing rider profiles, behind-the-scenes content, and collaborations with influencers who share GFG’s mission.
Fashionista Female Athletes Leading the Charge
Several notable female athletes are paving the way for this movement, showing that you don’t have to choose between grit and glamor:
- Taylinn Pike: A young Jr. 2 Trophy Kart racer who balances her racing career with a love for bold fashion statements.
- Siri Johansson: Competing in the European Drag Racing Series, Siri’s style off the track is as daring as her racing on it.
These women—and many others—represent a new era where performance and personality shine equally.
The Future of Female Racing Apparel
Looking ahead, brands like GoFastGirls are poised to continue shaping the narrative around women in motorsports and action sports. With increasing demand for apparel that’s stylish, and empowering, the industry is evolving to meet the needs of these trailblazing athletes.
Bear Scharbarth emphasizes: “This is just the beginning. The intersection of fashion will continue to inspire innovation and empower women to push boundaries in every sense.”
Kristen Scharbarth sums it up perfectly: “GFG isn’t just about racing; it’s about creating a space where women can be unapologetically themselves and inspire the next generation to do the same.”
Explore the GoFastGirls shop today and become part of this fast and fearless movement.
